Which was exactly my point. If the barrage of SUV/truck advertising didn't work, the auto companies wouldn't do it. To a major extent, they created the market that demanded those vehicles, and they did so because the profit margins on those vehicles were higher. To then turn around and say "Detroit made those cars because that was what the American public wanted," is putting the cart before the horse. Detroit knew what they wanted to sell, so they put their marketing muscle behind it.