England is still large Christian - culturally Christian, definitely, and the rural areas of West Oxfordshire don't have a large Jeweish/Muslim/Sikh/whatever population, so I did not *expect* to find 'a Christian business.' Particularly as 'Christian' around here mainly means Anglican, not Southern Baptist.

The irony is that I felt there was a goodly dose of dishonesty about the business...

If someone advertises their moral values, I expect them to have a higher than average standard.